The HBE Perspective — Zero G RSS

Meet eyewear designer Tom Cody at a special trunk show for Zero G and Born In Brooklyn Spectacle Co. Tom is the mastermind behind both collections. Zero G is clean and minimal, while Born In Brooklyn is bold and makes a statement. Save 20% off your entire purchase with a Care Card. Care Cards can be purchased from us for $60. Proceeds benefit Family & Children's services. When:  Oct. 26th & 27th Time:  10a - 6p both days   Click here to shop Born In Brooklyn Eyewear Click here to shop Zero G Eyewear  Click here for our Facebook Event  

Embrace your animal spirit with the Coachella in zebra-leopard collage by Zero G. Click here to shop Coachella 

The view is amazing from here as the black shades slowly fade away to light, translucent gray tones.  Mountain View by Zero G errs on the larger size, but like all Zero G frames is super light weight and comfortable.  There is a reason this collection is called Zero G where the G stands for Gravity.  That reason is for the feeling of weightlessness of the frame on our face.   Click here to shop the Zero G Mountain View

Today I am writing about a new Zero G frame called Ventura.  This is a frame that stylistically broke some new ground for the Zero G brand.  I have been a purveyor of fine eyewear for many years now, and my experience with Zero G goes back to 2010 about one year after the brand first launched.  In the early years the brand was known for a variety modern metal styles, although these styles were generally conservative in their overall look.   A couple of years ago designer Tom Cody introduced a range of acetate frames into the Zero G collection.  Keeping with the generally conservative look and feel, these acetate frames have added a nice set of colors to the...

Feeling the lightness and comfort of a Zero G frame is perhaps the most pleasurable thing about this collection.  In the early years Zero G was known for their modern and sophisticated titanium designs, but in recent times designer Tom Cody has introduced a range of acetate frames.  This has enhanced the look and feel of Zero G through the addition of new colors that are now possible.  Staying true to the brand’s DNA, the screw-less hinge we have come to love on the titanium line has been reimagined and redesigned to fit the new plastic frames.  It is secured to the frame front with real rivets for added durability.  The rivet pins are visible on the front of the...