The HBE Perspective – Page 49 – Hicks Brunson Eyewear

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MASUNAGA Eyewear Now Here!

We're excited to announce we now have MASUNAGA eyewear on display! The following is the story of Masunaga from "Fukui, Japan is one of the three largest production regions for optical frames in the world, along with China and Italy.  97% of Japanese-made optical frames are manufactured in Fukui.  Masunaga Optical premiered the production of eyeglasses in Fukui in 1905.  The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui. He entered into the industry the hard way, and at first the eyeglasses manufactured in Fukui were regarded to be third-rate in the world.  In order to raise the quality standards of the...

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Bocca by Face a Face

[caption id="attachment_7394" align="aligncenter" width="560"] Bocca Rock 2 in red[/caption] The first Bocca design was originally inspired by the Mae West Lips couch by Salvador Dalli.  Designer Pascal Jaulent made the temple arms look like legs with sexy heels on the tips.  There were only 200 made in the first limited edition design.  Jaulent has since gone on to create the capsule collection with several new variations on the original design all with legs for temples. [caption id="attachment_7863" align="aligncenter" width="560"] Bocca Smoking 1[/caption] Bocca Smoking 1 was made with the guys in mind. With a more masculine approach to this frame, the shape is squared off and the legs have been fitted for oxford shoes with red socks.  This style was...

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Tom Davies Design School

I traveled to Dallas to participate in a Tom Davies super design school.  Much of what I learned was a great refresher from what we have been doing for several years, which is custom designing frames for our customers.  The Tom Davies Couture service allows us to take millimeter perfect measurements of our customer's head dimensions, select colors that complement their natural coloring, and then design a frame exclusively for them Tom spent a little time explaining that getting a good bridge fit  on a nose is the most complicated part of frame fitting, which is something that opticians everywhere can attest to.  Tom then gave an in-depth lesson on using his fitting templates.  These fitting templates allow us to...

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Bocca Smoking 1

[caption id="attachment_7834" align="alignright" width="560"]  [/caption]   This highly artistic and stylish frame is one of eight styles available in the "Bocca" capsule collection from designer Pascal Jaulent.  Inspired from a piece of art by Dali, this frame also pays tribute to the Yves Saint Laurent smoking suit, in clad with black varnish Richelieu shoes.  It is expected this style will be deemed an iconic piece of fashion eyewear.

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