Today I am writing about a new Zero G frame called Ventura. This is a frame that stylistically broke some new ground for the Zero G brand. I have been a purveyor of fine eyewear for many years now, and my experience with Zero G goes back to 2010 about one year after the brand first launched. In the early years the brand was known for a variety modern metal styles, although these styles were generally conservative in their overall look.
A couple of years ago designer Tom Cody introduced a range of acetate frames into the Zero G collection. Keeping with the generally conservative look and feel, these acetate frames have added a nice set of colors to the Zero G pallet. Just recently designer Tom Cody made a special appearance in Tulsa to do an event with us at Hicks Brunson Eyewear. When he was here he showed me some new Zero G designs, including this new frame which I already mentioned. It is called Ventura.
The top rim of the Ventura is quite a bit thicker than the bottom rim, and quite a bit thicker than anything in the Zero G collection. It is a nice frame if you're looking to bring a bit more boldness to the brow line. I love this look especially since my eyebrows don't show up that well on their own. Although it is thicker, it is still as light as a feather as it fits on the nose and behind the ears. As the name Zero G for Zero Gravity indicates weightlessness, the Zero G collection is known for a comfortable fit. The Ventura does not betray this attribute.