The HBE Perspective – Tagged "design" – Hicks Brunson Eyewear

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The Art & Science Of Eyewear

I am passionate about art and science.  I see the optical industry as this nice harmony between those two forces.  On one side you have the eyewear design aspect, which allows for free flowing creativity among artists.  As a designer you also have to understand the other side.  The other side is filled with opticians fitting lenses into your frames and then subsequently fitting your frames onto their client’s faces.  It is that second part that makes eyewear a very technical product.  It is one thing to make beautiful art, but it takes a very different set of skills to combine something beautiful with something as scientifically functional as a set of prescription lenses.  The designer and the optician each...

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Tom Cody Interview

I had the pleasure of hosting my friend Tom Cody, founder and designer of Zero G Eyewear, at the store on Friday.  He made the trip from California to show us some of the new frames he has designed.  I will have more on those designs as they become available, but my purpose today is to write about my on camera interview that I produced while Tom was visiting with us at Hicks Brunson Eyewear.  The video will be available to view in the coming weeks, and is part of my project to introduce you to the people behind the eyewear that you will find at HBE. I asked Tom about his unique hinge design, because I have been amazed...

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